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The complete NOUI NOUI collection: practical essentials for kids' mealtime

NOUI NOUI is a Danish family brand making thoughtfully designed essentials for the messy, joyful reality of family life. From the floor mat that protects your wooden floor at dinner, to the placemat that survives baby-led weaning, to the silicone bib that wipes clean in seconds, every product is built around the same idea: family essentials should be functional, safe and beautiful enough to fit into your home.

This page brings together our full range. Browse everything we currently make below, or jump straight to a specific category if you already know what you need.

The full NOUI NOUI range

Floor mats: the product that started NOUI NOUI in 2018. Wipeable vinyl floor mats designed to protect wooden floors, tiles and rugs from food, spills and creative play. Available in rectangular (120 x 95 cm) and round (Ø 115 cm) shapes for under the high chair, kids' tables or as a base for arts and crafts.

Placemats: soft vinyl placemats made for kids, in classic (43 x 34 cm) and XL (55 x 45 cm) sizes. Wipeable, liquid-repellent and built to handle daily meals, snacks and BLW.

Learning mats: placemats with alphabet, numbers and themed prints that turn mealtime into a small, shared learning moment.

Silicone bibs: food-grade silicone bibs and long-sleeve bibs that catch crumbs, wipe clean and last through the messiest weaning months.

Seat cushions: inflatable booster cushions for the in-between phase, when your child is too big for the high chair but too small for the dining chair. No pump required, with a non-slip base and an elastic strap that keeps the cushion in place.

Water bottles: leak-proof bottles for daycare, school and life on the go.

Why families choose NOUI NOUI

✓ Safe materials across the range: BPA-free, phthalate-free and formaldehyde-free, suitable for daily contact with food.

✓ Danish design with calm colours and playful prints that fit modern family homes instead of fighting them.

✓ Built for daily use: every product is wipeable, durable and meant to last through the messy years (and the next sibling).

✓ Real-life tested by parents, including the two mums who started the brand. If a product doesn't work in our own homes, it doesn't make it into the range.

✓ Eco-conscious: most of our products are 100 % recyclable and made with high-quality, fairly produced materials.

✓ Multi-purpose: floor mats double as play mats, placemats become craft surfaces, seat cushions travel to grandparents' houses. The range grows with your child.

Made for the messy, joyful reality of family life

NOUI NOUI products are designed for the situations parents actually face: a baby starting solids in the high chair, a toddler painting at the kitchen table, a preschooler doing homework with a snack, a school child eating lunch at daycare. The collection is built to cover the everyday moments that make the biggest mess and matter the most.

• The high chair phase: floor mats, placemats, silicone bibs and water bottles for the early weaning months.
• Baby-led weaning (BLW): wipeable surfaces and easy-clean bibs that handle the experimental phase.
• The transition years: seat cushions for moving from the high chair to the family table.
• Creative play: floor mats and placemats that double as wipeable surfaces for paint, modelling clay and crafts.
• Daycare and school: water bottles and accessories that travel well.

Build your own set, or pick a ready-made bundle

Many families like to combine a few products into a complete mealtime setup. You can mix and match across all categories, or take a look at our Starter Sets for ready-made combinations at a better price than buying each item separately.

Shipping, returns and help

We ship across Europe (delivery times and details are listed in our Shipping Policy). If you change your mind, you can return items within 30 days (see Refund Policy), and free exchanges are offered within the same category and value. Need advice on what to start with? Contact us and we aim to reply within 24 hours.

Good to know

• Most of our products are designed for indoor use; specific care instructions are included on each product page.
• Colours may vary slightly across different screens and devices.
• If you'd like to learn more about how NOUI NOUI started, read Our Story.

FAQ

Are NOUI NOUI products safe for babies and toddlers?
Yes. Across the full range, our products are made from BPA-free, phthalate-free and formaldehyde-free materials, suitable for daily contact with food. The silicone bibs use food-grade silicone.

Where do you ship?
We currently ship across Europe. Delivery times and shipping costs are calculated at checkout based on your location. Full details are listed in our Shipping Policy.

What's the difference between Floor Mats and Placemats?
Floor Mats are larger (120 x 95 cm rectangular or Ø 115 cm round) and go on the floor under the high chair, kids' table or play area. Placemats are smaller (43 x 34 cm classic and 55 x 45 cm XL) and go on the dining table at the child's eating spot.

Can I save by buying a Starter Set?
Yes. Our Starter Sets combine matching products at a lower total price than buying each item separately. They're a good way to start if you're new to the brand or setting up for a baby starting solids.