Our Story


NOUI NOUI means something new. A newborn, a new beginning.

NOUI NOUI is a danish children accessories - and interior design brand.

NOUI NOUI was founded in 2018 by Laura and Julie - two Danish expat mothers based in Munich, who met while being on maternity leave with their first-borns.

Our backgrounds within fashion, design and interior and our common passion for entrepreneurship and Danish design gave us the idea to start our own children accessories brand and thereby bring a little piece of Denmark to Germany. 

We strive to use high-quality, friendly and fairly produced materials. NOUI NOUI is made for the family who values quality, functionality and individuality. Our products can be carried on from generation to generation. 

We are always developing new product ideas to keep NOUI NOUI fresh and exciting. Designing small things that bring joy to the little ones and families in their everyday life. Welcome to NOUI NOUI.