Our Story

NOUI NOUI stands for something new. A newborn. A new beginning. 

 noui noui

NOUI NOUI is a danish children accessories - and interior design brand.

NOUI NOUI is founded and based in Munich, by Laura and Julie - two Danish expat mothers, who met while being on maternity leave with their first-borns.

"The genesis of our first product was inspired by our babies' messy eating habits. As we struggled with food and liquid stains on our wooden floor, we came up with the concept for our initial product, a floor mat. A natural solution to solve this problem."

NOUI NOUI is made for the family who values quality, functionality and individuality. Today, sold throughout Europe and quickly expanding worldwide.

We hope you will follow us and our journey.

Welcome to NOUI NOUI.



Make everyday life with kids easier in a stylish way. Creating something: Different. Useful. Beautiful.

NOUI NOUI strives to use high-quality, friendly and fairly produced materials which make our products long-lasting and can be carried on from generation to generation. 






Design functional and well-designed kids products for the whole family focusing on offering the best product solutions within each category, delivering excellent customer service and building a strong brand identity.



Hi, we are Laura and Julie, two Danish mothers living in Munich committed to share a little piece of Denmark with Germany and the rest of the world.

Our backgrounds in fashion, design, and interior, combined with our passion for entrepreneurship and Danish aesthetics, form the foundation of what inspired us to create a brand that seamlessly blends them all together.

We believe that being a parent should be enjoyable and hassle-free which is why we design top-quality and long-lasting silicone bibs, baby trainer cups, inflatable seat cushions, floor mats, and placemats with charming patterns and delightful colors, adding a touch of Danish design to every home. 

 Feel at home on our website. We are so happy to have you here.

Your NOUI NOUI Team,